How to sell your business (2024)

Parting ways with your business? We’ve broken down the essential steps you need to take when selling your business as a sole trader, partnership or limited company, including finalising your taxes and updating your team.

How to sell your business (1)

Whether you’ve spent decades building up your business and are planning totake astep back,or you’re ready to let go and try something new, selling yourbusinessisn’t a decision that’s made lightly.

A successful exit strategy takes a lot of planning to ensure you secure the best valuation possible and a suitable buyer to take over. Changing business ownership also presents several legal and tax questions, which is why our experts are here to walk you through how to sell your business.

Preparing your business for sale

You’ll first want to assess how appealing your business is to potential buyers.

  • Do you have a growing, loyal customer base?
  • Have your profits been increasing consistently?
  • Do you have a strong position in your market?
  • What is your potential for expansion?

These are just a few of the factors thatmake it easier to find abuyer, so it’s worth spendingsometimemakingsureyour businessis in a good position before going to market.Here are some actions you can take to put your best foot forward for a smooth transition:

  • Organise your records, contracts, and paperwork
  • Make sure your accounts are up to date
  • Resolve anyongoingdisputes

Valuing your business

It’s time for the numbers: how much is your businessworth?A business is more than just its assets. Buyers will be looking at your staff, revenue, liabilities, reputation and more, which can make settling on a price more difficult. Unfortunately, there’s no one size fits all rule for business valuation, but thereare severalwaysyou can estimate the market price.

One popular valuation approach is the price to earnings ratio, sometimes known as the profit multiplier method. For a prospective buyer, this process gives an indication of whether they’re likely to make their investment back within a certain period by assessing the annual profits of your company.

You’ll need to consider thingssuch as; what will happen to your staff? What property do you have– if it’s leased in all likelihood you’ll need your landlord’s consent? What existing debts do you have? What ongoing contractual agreements do you have, and are these to be terminated or assigned if the T+Cs allow?

If you are a limited company, you need to consider whether to do an asset sale or a share sale. There are significant differences between the two methods, not least the effect on the tax you will have to pay. Clearlyany prospective buyer may also have their own view on this.

Ultimately, you’llwant to find a balance. You don’t want to undervalue your hard work, howeveroverestimating its worth can make itchallengingto find a buyerat the right price.

Whatever price tag you decide on, you should be able to defend your valuation to interested buyers andbepreparedfor negotiations. If you’re unsure, there are independent professionals who can value your business and give you an expert judgement. This is particularly beneficial if you have a niche business or are operating in a specialised sector.

Finding a buyer

Next, you’ll want to go to market and find a buyer. A business broker can support you in finding the right buyer and advertise your business through suitable channels on your behalf.Always be very careful when choosing an agent to sell on your behalf, make sure you check them out carefully and read theirterms and conditions thoroughly. The FSB legal advice line frequently receives calls from members who feel they have been miss-sold these services, generallyviaan unsolicited approach from the selling agent in question..

At this stage, you may want to take steps to ensure confidentialityandto protect your business againstanyprying from yourcompetition. Additionally, you may want to prevent word of the sale getting out before you’ve spoken to your team, who may be concerned about their job security andcouldstart looking elsewhere. Avoiding such scenarios will minimise any speculation about the future of the business.

You will need to do extensive due diligence on your buyer before committing to anything. This could include seeking references and doing credit-checks

Agreeing the terms of the sale

You’ll want to get the details in black and white so that all parties have a clear understanding of the terms. This could include the price, assets and when ownership will be transferred. This reduces the chance of any potential misunderstandings later down the line.

Are you being paid in full? If you are being paid in instalments, what is to happen if the buyer defaults? What security do you have if this happens? Yoursolicitor should be able to help you with this.

If you’re selling a partnership, or your share in the partnership, you should check your partnership agreement. There may be restrictions and conditions for the sale that you must adhere to.

Completing a business purchase agreement

This agreement transfers ownership of the business to the buyer. It should include the terms, price, completion date and any clauses agreed in the previous step.As this is a complicated document with many factors to take into consideration it is always advisable to instruct asolicitor just as you would when selling a house.

Updating your team

If you haveemployeesand the business is sold to a new owner, the Transfer of Undertakings (Protection of Employment) Regulations2006,(commonly known as TUPE),may apply. These Regulations protect an employee’s rights when the business they work for changes ownership.Where TUPE applies,your employees willautomatically become the employees of the incoming employeron their existing terms and conditions of employment, unless a redundancy situation applies.There is also certain information about the transfer you are required to give your employees, employee representatives and the new employer by law, as wellpossible employeeconsultation requirements.

Alternatively, where the sale of the business results in redundancies,a fair redundancyconsultationprocess should befollowedand redundancy payments made to eligible employees.

Telling HMRC you’ve sold your business

If you’re saying goodbye to self-employment, you need to contact HMRC to let them know and cancel your Class 2 National Insurance contributions.

Depending on whether you’re a sole trader, in a partnership or a director of a limited company, you have different responsibilities.

Sole trader

  • Complete your final self-assessment by the deadline.
  • Don’t forget to include the date you stopped trading.
  • Payanytax and National Insuranceowed.

Partnership

  • Fill out a self-assessmentby the deadlineif you’re selling your share.
  • Selling the whole partnership? You must complete a personal self-assessment and the nominated partner must also fill out a partnership tax return.
  • Don’t forget to include the date you stopped trading.
  • Payanytax and National Insuranceowed.

Limited company

  • If you’re selling the entire shareholding, you’ll need to appoint new directors before you resign.
  • Notify Companies Houseof changes.
  • Only selling part of your business? As we mentioned earlier, you need to let your staff know about the changes if they’re impacted by the sale.

Paying your taxes

If you make a profit when you sell, you’ll need to payCapitalGainsTax(CGT). This may be reduced with tax reliefs such asBusinessAssetDisposalRelief, formerly known as Entrepreneur’sRelief. This isa reduction inCGT,meaning you’ll pay a lower rate of 10%. You must have owned the business for two years to be eligible.

The reliefwasreformed rather than scrappedin 2020, in partthanks to successful campaigning by the Federation of Small Businesses.The current lifetime limit is £1 million.

What about VAT?

If you’re VAT registered, you may be able totransfer your registration numberto the new owner.

Legal compliance is just a click away

With FSB Legal Hub, you’ll have legal documents at your fingertips. Search over 1,400 documents, templates, policies and more, on everything from tax to cyber security. Checked by real lawyers, fully compliant and easy to use.

find out more

How to sell your business (2024)

FAQs

How do I sell my business successfully? ›

Steps to selling your business
  1. Maintain clean and well-documented financials. The No. ...
  2. Get an estimate of your business's worth. You might think you know the value of your business; you may even think it's priceless. ...
  3. Hire a reliable broker. ...
  4. Find a pre-qualified buyer. ...
  5. Finalize contracts and close the deal.
Mar 14, 2023

How do you convince someone to sell you their business? ›

Come up with a five-year plan that shows the target company what its role is in the company's overall vision. Get them excited about the possibilities of the future. The more they understand the benefits to them, the more they can recognize the fit of the acquisition.

How can I sell my small business fast? ›

How to Sell a Business Fast: 7 Steps for Selling Your Business Quickly
  1. Review of Accounting Records. ...
  2. Business Operations Documented. ...
  3. Have a Marketing Plan. ...
  4. Hire a Business Broker. ...
  5. Plan to Target Buyer Prospects. ...
  6. Plan for Due Diligence. ...
  7. Collaborate for Successful Transition.

What questions should you ask when selling your business? ›

Questions to Ask a Business Broker or M&A Advisor
  • How long will it take to sell my business?
  • Who are the potential buyers for my business?
  • What would a deal structure look like for selling my business?
  • Do my financial statements look ready for buyers and due diligence?

What is a quick way to value a business? ›

A less sophisticated but still popular way to determine a company's potential value quickly is to multiply the current sales or revenue of a company by a multiple "score." For example, a company with $200K in annual sales and a multiple of 5 would be worth $1 million.

How much is a business worth with $1 million in sales? ›

The exact value of a business with $1 million in sales would depend on the profitability of the business and its assets. Generally, a business is worth anywhere from one to five times its annual sales. So, in this case, the business would be worth between $1 million and $5 million.

What is a good reason to sell a business? ›

Some may be having health problems, family issues, or partner disputes. Some may be seeking retirement. Owners of small businesses usually sell for different reasons than owners of larger firms. For small businesses, burnout and boredom are more common.

What 5 reasons would a business owner decide to sell their business? ›

11 Common Reasons Owners Sell Their Business
  • Selling due to retirement.
  • Relocating and no longer can run business.
  • The business being sold is performing poorly.
  • The owner found a job and wants to leave the business.
  • Owner wants to capitalise on business.
  • The owner has another business.
  • Selling to pursue other opportunities.

How to sell your business in 30 seconds? ›

Read on for her top tips.
  1. Consider your audience and personalise the pitch to them. ...
  2. Wait as long as possible in the conversation to give your pitch. ...
  3. Keep the pitch to about 30 seconds. ...
  4. Don't stick to a script. ...
  5. Bring a wingman to deliver your pitch for you.
May 7, 2018

How much should a small business sell for? ›

Factors affecting small business valuation

Thus, buyers have to approach the deal as if they are purchasing a job. Businesses where the owner is actively-involved typically sell for 2-3 times the annual earnings of the company. A business that earns $100,000 per year should sell for $200,000-$300,000.

How can I sell my business fast at the highest price? ›

7 Steps to Sell a Business Fast
  1. Prepare a confidential information memorandum (CIM). ...
  2. Confidentially market your business. ...
  3. Screen buyers and email them your CIM. ...
  4. Share information and meet with qualified buyers. ...
  5. Negotiate and accept an offer. ...
  6. Manage the due diligence process. ...
  7. Handle the closing.

What are the 4 basic business questions? ›

Four Questions Every Effective Business Plan Should Answer
  • What does your business do? It's important to explain precisely what your business does, elevator pitch-style. ...
  • Who is your target customer? ...
  • How will you make money? ...
  • What niche are you filling?
Dec 7, 2021

What are the three questions every business must answer? ›

3 Questions Every Entrepreneur Must Answer to Achieve Longterm Business Success Answer these three questions to help run your business smoothly and increase profit.
  • Who am I serving? ...
  • What problem do I solve? ...
  • Why do clients buy my product? ...
  • 55 Small Business Ideas to Start in 2023.
Sep 14, 2022

What are 2 key things you should do when you are selling your business? ›

Key Takeaways

Determine the value of your business so that you can price it appropriately. Consider hiring a business appraiser. Make a decision as to whether you'd rather use a business broker, or negotiate the sale yourself.

How do you determine the value of a small business? ›

Asset Method: This method is simply calculated by taking the difference between business assets and liabilities. For example, if you have $100,000 in assets and $20,000 in liabilities, the value of your business is $80,000 ($100,000 – $20,000 = $80,000).

How do you determine the value of a business? ›

Add up the value of everything the business owns, including all equipment and inventory. Subtract any debts or liabilities. The value of the business's balance sheet is at least a starting point for determining the business's worth. But the business is probably worth a lot more than its net assets.

How do I value my business to sell it? ›

There are four elements involved in calculating your business's value:
  1. Establish your net income. To establish your net income, take your small business's gross profit and subtract all expenses. ...
  2. Look at multiples. ...
  3. Figure out your market. ...
  4. Determine your potential market growth rate. ...
  5. Add growth projections.
Feb 21, 2023

How do I avoid paying taxes when selling my business? ›

How to Avoid Capital Gains Tax on Sale of Business
  1. Negotiate wisely. As mentioned, you and the buyer will have competing interests with regard to the allocation of the purchase price. ...
  2. Consider an installment sale. ...
  3. Watch the timing. ...
  4. Sell to employees. ...
  5. Explore Opportunity Zone reinvestment.
Jun 21, 2023

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